Dictionnaire français - anglais

pouvoir exécutif et administration publique - iate.europa.eu
pouvoir exécutif et administration publique - iate.europa.eu
A comment on “is having more channels really better? a model of competition among commercial television broadcasters”... We show that in their model, either pure-strategy Nash equilibria do not exist or, unlike their asserted main result, when a pure-strategy equilibrium exists, increasing the number of commercial television broadcasters does not result in lower-quality programs....
général - core.ac.uk - PDF: dx.doi.org
Advertising, and the audience productThis essay contributes to a materialist understanding of institutional dynamics in commercial television in the United States....
Healthscope: a model for a low cost health education program using commercial television.... It was designed for a number of agendas--(a) a desire by health educators to provide health information to a broad audience at a reasonable cost (b) a desire by the local medical association to promote its role in prevention and primary care, and (c) a desire by commercial television to expand its coverage of local health issues in a cost-effective way....
American commercial television and the federal communications commissionThe Federal Communications Commission receives political support from commercial television stations and from television viewers....
Locally significant content on regional television : a case study of north queensland commercial television before and after aggregationThis thesis is an exploration of the fate which has befallen the regional commercial television industry in North Queensland in the wake of the aggregation policy introduced by the Federal Labor Government in 1990....

Publications scientifiques

Média planing rationnel pour une campagne presse périodique
... In: Les Cahiers de la publicité, n°6, La télévision publicitaire....
... Information is not lacking-but perhaps what do lack sometimes are the methods for organising this information...
général - core.ac.uk -

Synonymes et termes associés français

Exemples français - anglais

général - iate.europa.eu
commercialisation - iate.europa.eu
commercialisation - iate.europa.eu
[...]
général - eur-lex.europa.eu
communication - iate.europa.eu

Traductions en contexte français - anglais

La télévision publicitaire constitue un outil marketing essentiel depuis plus de soixante ans.

Television commercials have been a staple of advertising for over 60 years.

général - CCMatrix (Wikipedia + CommonCrawl)
Idéal pour cinéma/télévision publicitaire, corporate branding/présentation, site Internet, documentaire, publi-reportage, lancement d'un nouveau produit.

Great for Film/Tv advertising, corporate branding/presentation, website, documentary, infomercial, new product launch.

général - CCMatrix (Wikipedia + CommonCrawl)


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