The interactive advertisement system includes an advertiser server, a local advertisement server, and a service receiver.

The favor management platform may include a favor management server, web server, billing server, and an advertisement server.

The advertising server collects viewer profile data (206) from the advertising viewers.

The system, for example, can further comprise an ad server, wherein the presentation component receives the at least one advertisement from the ad server based at least in part upon the analysis.

A database server classifies data processed in the advertising server and the mail server.

An ad server may receive a request for an advertisement from a web server.

The received advertising information is transmitted from the advertising server to the advertisement providing apparatus.

The multimedia client sends, over the subscription multimedia network, the keyword to an advertisement server and receives from the advertisement server, an advertisement corresponding to the keyword.

Advertising viewers register with an advertising server (2).

An advertisement ID is received from the advertisement server responsive to the advertisement ID request.

The two-dimensional code information received is managed by an advertiser server (21).

The selected advertisement may be called a paired advertisement and the ad server further may serve the paired advertisement to the user-generated comment.

The advertising server receives at least one of view information on the displayed advertisement or click information on the displayed advertisement, and settles the costs for presenting of the advertisement.

If the advertisement server authenticates the user on the basis of the user information, then it sends the user information and operation information to the Web site server.

An advertisement delivery method, advertisement server and advertisement system are provided in embodiments of the invention.