Bordeaux has long been the symbol of France’s winemaking savvy and prestige.

The travelling salesmen and agents were aware of the wine’s prestige and of the brand that they represented.

The fame and prestige of Pajarete wine spread throughout Spain and abroad from the 17th century.

On the 22nd April, in collaboration with the Catalan Vinicole Association, we held a Jornada Diam & Mytik in Sitges (Catalonia) on the theme of "Luxury and Catalan wine: the key to achieving a prestigious market positioning.