68 www.hrmars.com/journals impact of customer retention practices on firm performance... Four dimensions of customer retention namely word-of-mouth, price insensitivity, repeat purchase and non-complaining behavior as well as demographic profiles are found to significantly influence firm performance (customer satisfaction)....
Electronic tickets, smart cards and online prepayments: when and how to advance sell... These characteristics included the price insensitivity of late arrivals (e.g.,...
Using extremeness aversion to fight obesity: policy implications of context dependent demand... Using three within-subject studies, we show that extremeness aversion and price insensitivity cause consumers to increase their consumption when the smallest drink size is dropped or when a larger drink size is added to a set....
Innovativeness scale... The constructs related to consumer behaviour such as product involvement, opinion leadership, need for uniqueness, venturesomeness and price insensitivity have been included in the study as factors influencing consumer innovativeness....
