Exemplary trick play advertising systems and methods are described herein.

This makes it impossible to cancel a redundant trick play which continues for an interval of time which is not expected by the program.

Further, based on reception of the message, the device may be operable to change at least one of functionality from a normal operating state to a modified operating state.

The computer system transfers the portion of requested content to the client in accordance with the altered response buffer behavior.

The computer system determines that the requested content is to be transferred in accordance with altered response buffering behavior based at least on the buffering behavior data.

The altered response buffering behavior corresponds to the requested content as an exception to the default response buffering.