The harsh reality is that a simple branding mistake can sabotage even the most popular brand in the world.

The ugly truth is that a simple branding mistake can lead to a downfall even the most valuable brand in the world.

Regulations may provide for circumstances in which a scoring error

In the United States, it was frequently assumed that using this slogan was a brand blunder.

In the United States, it was frequently assumed that using this slogan was a brand blunder.

We are living in a digital world, where any local brand mistake can have an immediate global impact.

Subject to approval by the Tournament Organizer, a scoring error may be corrected after expiry of the Correction Period if the Director is satisfied beyond reasonable doubt that the record is wrong.