True effectiveness requires balance” – Stephen Covey

A.R.: Such an action would have practically no chance of success.

Sensory marketing: Real effectiveness or artifice?

However, its effectiveness is currently unproven [12].

However, its effectiveness remains controversial [11] .

However, its effectiveness remains controversial [11] .

Our real effectiveness is at play in this conflict, here.

How to choose a probiotic that will actually work.

Medical opinion is still divided on their effectiveness.

PSCs may have greater maximum efficiency potential, but their true efficiency can be much lower at the actual application operating load point.

The interim government needs to demonstrate effectiveness on the ground.

The value of such a method depends on its actual effectiveness.

But these ‘things’ are seldom measured on actual efficiency.

The Effective and Appropriate Use of Long-Acting Reversible Contraception, 2005.

For these reasons greater potency or efficacy does not necessarily mean that one drug is preferable to another.