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[[alternative]]a research on the advertising effect by ambush marketing & sports sponsorship—based on the television media in taiwan during the athens olympic games as example—...research is based on the attitude of consumers on sports sponsorship advertising and ambush marketing advertising as the starting point to explore whether there is difference in the advertising effect between ambush marketing advertising with media exposure similar to official sponsorship but without the authorization from the Chinese Taipei Olympic Committee...

commercialisation / communication / consommation - core.ac.uk - PDF: ir.lib.ntnu.edu.tw

Publications scientifiques

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Demographic versus media advertising effects on milk demand: the case of the new york city market... Failure to incorporate these factors in the milk demand model results in a 30 percent downward biased estimate of the advertising effect....

industrie mécanique / commercialisation - core.ac.uk - PDF: purl.umn.edu

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[[alternative]]sports brand image, advertising effect and consumer purchasing behavior.[[abstract]]Abstract This thesis focused on the study of “adidas”, a name brand for sports wears, to discover the elements that influence and differenciate the result on “Sports Brand Image”, “Advertising Effect” and “Consumer (Purchasing) Behavior”....

général - core.ac.uk - PDF: ir.lib.ntnu.edu.tw

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The study on investigating the role of message regulatory focus and self-construal effect of multiple models advertising effect... independent) on the advertising effect of multiple models....

général - core.ac.uk - PDF: scholar.dkyobobook.co.kr

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Estimating individual advertising effect in e-commerce... In this paper, we model the overall return asindividual advertising effect in causal inference with multiple treatments andbound the expected estimation error with learnable factual loss and distance oftreatment-specific context distributions....

général - core.ac.uk - PDF: arxiv.org