Hard and “soft” data indicates a massive downturn is lurking under the surface.

According to this view, the only useful knowledge is formal and systematic—hard (read: quantifiable) data, codified procedures, universal principles.

There’s no substitute for hard data, and that means installing a solid analytics package on your site.

Without hard data and a solid understanding of the facts, you risk giving up leverage when negotiating with your landlord.

On top of the hard data points above, interactive video is simply more enjoyable than linear video.

According to this view, the only useful knowledge is formal and systematic — hard (read: quantifiable) data, codified procedures, universal principles.

Note that until we see any hard data to the contrary, scenario number four is the default assumption.

By using hard data instead of just guessing, there can be no question about what problems are influencing the outcome most significantly.

By using hard data instead of intuition, there can be no question about what problems are influencing the outcome most.

Finding errors on sheets of numbers and hard data is also difficult unless you know exactly what you're looking for.

In addition, in the current upswing, surveys have tended to paint a brighter picture than the ‘hard’ data (activity, spending).

Up until that point, crime in the UK was reported using hard data drawn from actual arrests and convictions from the police.

This is a number I’ve come to over time and is supported only through anecdotal evidence, not real hard data.

From the Application Check, you make important management decisions based on hard data and keep an eye on your sales strategy.

But the mismatch between these “hard data” that are still testifying to the strength of domestic demand, and the less encouraging signals from the surveys, suggests caution.