Co-evolving better strategies in oligopolistic price wars...restriction that marketing strategies depend only on profit-relevant state variables, and use the Genetic Algorithm to search for co-evolved equilibria, where each profit-maximizing brand manager is a stimulus-response automaton, responding to past prices in the asymmetric oligopolistic market....
Personality requirements for ukrainian and czech managers creating brands as a competitive advanatage... There is no doubt that to succeed in their job role, brand managers must possess abilities, personality traits and concomitant soft skills that arise from these traits....
Requirements for brand managers in ukraine and the czech republic: identification and comparisonPurpose of the article: This paper represents a set of requirements placed on brand managers when they are first approached by recruiters in both Ukraine and the Czech Republic.Methodology/methods:...
Identification and comparison of requirements placed on brand managers... So for brand managers to succeed in their job roles, they must possess knowledge, skills, and relevant personality traits....
