What is your process for verifying consumer requests?

Brands satisfy three layers of conscious or unconscious consumer need: functional, social and emotional.

Brands satisfy three layers of conscious or unconscious consumer need: functional, social and emotional.

It cannot therefore be limited to inventorying or identifying consumer needs (not all needs are unmet).

needs, desires and behaviors of consumers and shoppers.

The marketplace identified the needs of the consumer.

Understanding the nutritional needs of our consumers

Consumers, especially Chinese consumers, have a variety of needs for smartphones.

Consumers, especially Chinese, have a variety of smartphone needs.

The needs of consumers... who can better express them than the consumers?

Packaging — Recommendations for addressing consumer needs

Digital transformation is about meeting the needs of the digital consumer.

Packaging -- Recommendations for addressing consumer needs

Northern European countries have specific needs.

The needs of consumers — who can express them appropriately, if not the consumers themselves?