Wine consumption in the city of recife (brazil): a study of the relevance of the drink’s attributes on the moment of purchase... However, the decisive attributes for the purchase decision were others: grape variety, country of origin of the wine, food harmonization and the information on the back label
Is more better? insights on consumers’ preferences for nutritional information on wine labelling... Method: The current study measured, through a non-hypothetical, incentive compatible artefactual field experiment, Italian wine consumers (N = 103) preferences for four different formats of wine nutritional labelling, namely: back label with the indication of kcal for glass of wine, with the nutritional panel referred to 100 mL, without nutritional information (but with a link to an external website)...
The importance of the information on the back label of a wine bottle on theThe purpose of this research is to examine the importance of the back label on a wine bottle to purchase interest....
