The first enclosure (202a) includes a length of fish tape (106) positioned about a driven reel assembly (204).

The wire puller employs standard fish tape reels (14), is directly mountable to an electric outlet box (114) and provides a reversible drive motor for playout or take up of the fish tape (20).

A fish tape (10) has an ergonomic center handle (26) disposed across the center opening.

By encasing the connection zone, the protective guide creates a smooth transition from the relatively small fish tape wire (102) to the relatively large object (202) being fished.

The invention provides an apparatus (100) for threading an elongated tensile element, such as a fish tape (42) to which a wire is connected, through and along a conduit.