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commercialisation / politique commerciale - iate.europa.eu
Brand trial after a credibility changeIn most frequently purchased, branded product markets, the consumer has little to choose from in terms of significantly differentiated products....
général - core.ac.uk - PDF: repository.upenn.edu
Explaining behavioural intentions toward co-branded productsThe authors develop a conceptual model, of factors that determine behavioural intentions to buy co-branded products....
 PDF: core.ac.uk
An empirical examination of stock market reactions to introduction of co-branded products... Whether greater financial rewards accrue to the manufacturer of the co-branded product (i.e....
Capsules for treatment of specific seizure types first branded product in cns portfolio now available... “The launch of our first branded product within our central nervous system portfolio marks a significant milestone in Upsher-Smith’s history and demonstrates our focus on-more
Motives for the international licensing of branded food and related products... The model suggests that imperfect competition in overseas markets and imperfect information about incumbent firms' payoffs are important determinants of a branded product licensing equilibrium
 PDF: kb.osu.edu

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