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Internal branding, brand citizenship behavior and customer satisfaction: an empirical study (case study: keshavarzi bank of ardabil)... Factors affecting brand citizenship behavior were considered in three categories: brand acceptance, brand enthusiasm and brand self- development; then, the influence of internal brand management on brand commitment, brand citizenship behavior and customer satisfaction...
général - core.ac.uk - PDF: cscanada.net
Pengaruh self expressive brand yang di “like”pada facebook terhadap brand love, brandacceptance, dan word of mouth di surabaya... Result of this Study found selfexpressive brand have positive and significant impact on brand love, brand acceptance,and word of mouth....
 PDF: core.ac.uk
Pengaruh self expressive brand yang di “like” pada facebook terhadap brand love, brand acceptance, dan word of mouth di surabaya... Result of this Study found selfexpressive brand have positive and significant impact on brand love, brand acceptance,and word of mouth....

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