Publications scientifiques

Effectiveness of paid search advertising: experimental evidence

Paid search

has become an increasingly common form of advertising, comprising about half of all online advertising expenditures.
...
général - core.ac.uk - PDF: dash.harvard.edu
Consumer heterogeneity and paid search effectiveness: a large scale field experimentInternet advertising has been the fastest growing advertising channel in recent years with paid search ads comprising the bulk of this revenue....
général - core.ac.uk - PDF: faculty.haas.berkeley.edu
A latent instrumental variables approach to modeling keyword conversion in paid search advertising... We present a modeling approach to assess the purchase conversion performance of individual keywords in paid search advertising....
général - core.ac.uk - PDF: citeseerx.ist.psu.edu
Modeling indirect effects of paid search advertising: which keywords lead to more future visits?Many online shoppers initially acquired through paid search later return to the same site directly....
général - core.ac.uk - PDF: citeseerx.ist.psu.edu
Achieving more by saying less? on the moderating effect of information cues in paid search... However, researchers have only recently started to investigate ad copies in the context of paid search, and have not yet explored the potential of information cues to enhance customers’ search process....
général - core.ac.uk - PDF: scholarspace.manoa.hawaii.edu

Exemples anglais - français

informatique et traitement des données - iate.europa.eu
général - iate.europa.eu
informatique et traitement des données - iate.europa.eu
[...]

Traductions en contexte anglais - français

Search advertising includes

paid search

and/or contextual

search

results.

Les résultats de recherche publicitaires comprennent le référencement payants et/ou les résultats de recherche contextuels.

général - CCMatrix (Wikipedia + CommonCrawl)
Search advertising includes paid search and/or contextual search results.

Les annonces de recherche comprennent les résultats de recherche payante et/ou de recherche contextuelle.

général - CCMatrix (Wikipedia + CommonCrawl)
Search advertising includes paid search and/or contextual search results.

Les annonces liées aux recherches incluent les résultats de recherche payés ou de recherche contextuelle.

général - CCMatrix (Wikipedia + CommonCrawl)
Diversify beyond just organic search and paid search.

Diversifier au-delà de la recherche organique et de la recherche payante.

général - CCMatrix (Wikipedia + CommonCrawl)
Diversify beyond juѕt organic search and paid search.

Diversifier au-delà de la recherche organique et de la recherche payante.

général - CCMatrix (Wikipedia + CommonCrawl)
That beats organic search and paid search combined!

Cela bat la recherche organique et la recherche payée combinées!

général - CCMatrix (Wikipedia + CommonCrawl)
Use paid searchpaid search is massively underused when it comes to brick and mortar.

Utiliser la recherche payée - la recherche payée est massivement sous-utilisée en matière de brique et de mortier.

général - CCMatrix (Wikipedia + CommonCrawl)
Paid Search – Visitors who come to your website from a paid search advert; e.g. Google AdWords

Recherche payée : Les visiteurs qui consultent votre site Web à partir d’une annonce de recherche payée; par exemple Google AdWords

général - CCMatrix (Wikipedia + CommonCrawl)
Organic Local Search is Different from Paid Search Advertising

La recherche locale est différente de la recherche organique

général - CCMatrix (Wikipedia + CommonCrawl)
The SEA or Search Engine Advertising is a "paid search".

Le SEA ou Search Engine Advertising désigne le “référencement payant”.

général - CCMatrix (Wikipedia + CommonCrawl)
The SEA or Search Engine Advertising is a "paid search".

Le SEA ou Search Engine Advertising se traduit par « référencement payant».

général - CCMatrix (Wikipedia + CommonCrawl)
The Paid Search column appears Mondays at Search Engine Land.

La colonne de recherche payée apparaît lundi au Search Engine Land.

général - CCMatrix (Wikipedia + CommonCrawl)
The Paid Search column appears Tuesdays at Search Engine Land.

La recherche payée colonne apparaît mardi à la recherche Engine Land.

général - CCMatrix (Wikipedia + CommonCrawl)
SEM stands for search engine marketing, also known paid search.

SEM est synonyme de marketing de moteur de recherche, également connu recherche payée.

général - CCMatrix (Wikipedia + CommonCrawl)
The Paid Search column appears Mondays at Search Engine Land.

La recherche payée colonne apparaît mardi à la recherche Engine Land.

général - CCMatrix (Wikipedia + CommonCrawl)


1 milliard de traductions classées par domaine d'activité en 28 langues