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An empirical analysis of retail chains and shopping center similarity.... The results yield evidence of (1) shopping center similarity (in store brands) across geographic markets for certain store types, (2) store brand proliferation within shopping centers by multichain firms that operate stores catering to comparison shoppers, (3) greater similarity between malls in store types that are dominated by multichain firms, and (4) greater similarity (in store brands) of malls owned by the same firm than of malls owned by different firms...

général - core.ac.uk - PDF: links.jstor.org

Product line rivalry with brand differentiation.... Brand proliferation is a credible entry-deterring strategy if the degree of brand-specific differentiation is not too large...

PDF: links.jstor.org

Do promotions benefit manufacturers, retailers, or both?... Third, our results indicate that manufacturer revenue elasticities are higher for promotions of small-share brands, for frequently promoted brands and for national brands in impulse product categories with a low degree of brand proliferation and low private-label shares...

PDF: dx.doi.org

Brand proliferation and multinational transfer pricing... This paper analyses the use of transfer pricing for decentralized multinational enterprises (MNEs) as a strategic instrument to tackle the issues of brand proliferation...

PDF: www.ccunix.ccu.edu.tw